Instagram Stories quickly raised to success with more than 250 Million active daily users in one year of existence. Consequently Insta Stories are getting more and more important to brands and companies, especially to build a strong interaction and connection to their users and customers.
Instagram Stories have been extremely successful last year. Although they were said to be the dead Copy-Cat of Snapchat the actual user-numbers indicate a different picture. With more than 250.000.000 daily users (Instagram, August 2017) and about 7.000.000.000 (yes, there are a lot of zeros in this sentence) the facebook giant outperformes Snapchat by roughly 100.000.000 users (Business Insider, June 2017) – every day!
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